# Assets.

> Markdown twin of [/brand/assets](/brand/assets).

The real files. Never rebuild a mark by eye, never retype a hex from memory.

## Files

- [/brand/obif/identity.json](/brand/obif/identity.json) — OBIF semantic authority
- [/brand/daniel-shanklin.prim.zip](/brand/daniel-shanklin.prim.zip) — pack interchange
- [/brand/wordmark.svg](/brand/wordmark.svg) — primary wordmark, serif name + orange stop
- [/brand/monogram.svg](/brand/monogram.svg) — DS. short-form mark, cream surfaces
- [/brand/monogram-reversed.svg](/brand/monogram-reversed.svg) — DS. for wood-800 and darker
- [/brand/tokens.json](/brand/tokens.json) — all four ramps + the role map, machine-readable
- [/djs-headshot.jpeg](/djs-headshot.jpeg) — the one approved headshot
- [/ui/exemplar-line.svg](/ui/exemplar-line.svg) — time-series chart to copy
- [/ui/exemplar-dumbbell.svg](/ui/exemplar-dumbbell.svg) — before/after dumbbell to copy

## Copy the system

Every standards page here has matching Markdown, written so someone else can
adapt the method: swap the tokens, keep the procedure.

- [/brand/obif](/brand/obif) · [index.md](/brand/obif/index.md) — Brand Prim view + pack face
- [/ai](/ai) — starting page for AI assistants, crawlable index of everything
- [/brand/data.md](/brand/data.md) — chart law + form catalog as markdown
- [/brand/plain-english.md](/brand/plain-english.md) — 100 jargon translations + usage rules
- [/brand/case-studies.md](/brand/case-studies.md) — case-study anatomy + four evidence styles
- [/brand/presentations.md](/brand/presentations.md) — presentation formats + fixed story order
- [/brand/components.md](/brand/components.md) — joinery + UI do/don't as markdown
- [/brand.md](/brand.md) — this brand center as markdown