# Imagery.

> Markdown twin of [/brand/imagery](/brand/imagery).

Warmth over gloss, evidence over decoration. If a chart can do the job, the
chart is the image.

## The headshot

One approved headshot ([/djs-headshot.jpeg](/djs-headshot.jpeg)), shipped in a
circular crop with an orange-200 ring (4px border). Download it from
[Assets](/brand/assets.md); never screenshot it out of another page.

Square crops, other rings, and filters are all off-brand. If a platform forces
a square, center the circle on cream.

## Photography direction

- **✓ yes** — Natural light. Real workspaces, real tools, real paper. Warm
  neutrals that sit comfortably next to cream and wood. Hands doing things.
- **× never** — Blue-tinted "tech" stock, circuit-board brains, hoodie
  hackers, glowing neural nets, glossy 3D renders — any image a thousand AI
  newsletters used this week.

## Illustration & figures

Illustrations are hand-drawn-adjacent and sparse — the organic shapes already
in the site background are the ceiling for decoration. Anything that carries
information is a chart and follows the [Data](/brand/data.md) standard;
anything that doesn't carry information should usually be cut.