---
okf_version: "0.2"
obif_version: "0.1.0"
profile: obif
type: brand
title: Daniel Shanklin
status: active
description: Personal brand Prim. Structured identity is identity.json. This site's Brand Center pages are views.
---

# Daniel Shanklin brand Prim

This directory is an **OBIF pack** ([spec](https://github.com/eidos-agi/prim.obif)): an additive OKF v0.2 profile for brand identity.

The Prim is the source of truth. The Brand Center at [/brand](/brand) is a generated view. A PDF brand book, if one exists, is an export.

## Source of truth

- `identity.json` — semantic authority
- `log.md` — append-only timeline
- `assets/` — wordmark, monogram, reversed monogram, headshot, tokens (hashed)

Interchange: [/brand/daniel-shanklin.prim.zip](/brand/daniel-shanklin.prim.zip)

## What it holds

- Foundations (name, positioning, personality)
- Logo system (wordmark, monogram, reverse, clearspace, floor, misuse)
- Color (four boards, standing-job tokens, no fifth hue)
- Type (serif voice / sans work / mono evidence)
- Imagery (one headshot, warmth over gloss, charts over decoration)
- Voice (six laws, chat conduct, agency disclosure)
- Governance (approvals, known State of X palette deviation)

Human shop floor (eleven standards): [/brand](/brand)