Voice standard

Plain English.

One hundred AI and technology phrases translated into words a person would use. Replace avoidable jargon. Define a technical term once when the distinction matters.

100

terms

replace

define once

Find the normal words

Search the jargon or the meaning you need.

100 shown

agentic: able to choose and carry out steps; replace · AI
autonomous agent: AI assistant that acts without asking at each step; define once · AI
chain of thought: step-by-step reasoning; define once · AI
context engineering: deciding what information the AI receives; replace · AI
context window: how much information the AI can consider at once; define once · AI
embedding: numbers that represent meaning for similarity search; define once · AI
eval: test; define once · AI
fine-tuning: extra training for a specific job; define once · AI
foundation model: general-purpose AI model; define once · AI
function calling: structured request to run software; define once · AI
generative AI: AI that creates text, images, audio, or code; define once · AI
ground truth: confirmed answer; define once · AI
guardrail: rule or check that prevents a named mistake; replace · AI
hallucination: made-up answer; replace · AI
human in the loop: person reviews before action; define once · AI
inference: running the model to produce an answer; define once · AI
large language model: AI model that generates text; define once · AI
LLM: AI model that generates text; define once · AI
MCP: standard way an AI assistant connects to tools and data; define once · AI
model-as-judge: AI used to score another AI; define once · AI
multimodal: works with text, images, audio, or video; define once · AI
orchestration: coordinating steps and tools; replace · AI
prompt engineering: writing and testing instructions; define once · AI
RAG: look up sources before answering; define once · AI
reasoning model: model designed to spend more time solving a problem; define once · AI
retrieval-augmented generation: look up sources before answering; define once · AI
synthetic data: computer-made training or test examples; define once · AI
system prompt: standing instructions for the AI; define once · AI
token: piece of text the model reads; define once · AI
tool calling: asking software to perform an action; define once · AI
vector database: search store organized by similarity; define once · AI
vision model: AI that can interpret images; define once · AI
zero-shot: asked without an example; define once · AI
few-shot: shown a few examples first; define once · AI
release gate: final check before publishing; replace · Building
pipeline: sequence of processing steps; replace · Building
workflow: sequence of work steps; replace · Building
harness: test runner; replace · Building
scaffolding: temporary support code; replace · Building
architecture: how the parts fit together; replace · Building
infrastructure: underlying systems; replace · Building
stack: tools and services used; replace · Building
framework: named method or software library; replace · Building
observability: logs, measurements, and traces; replace · Building
telemetry: recorded system measurements; replace · Building
provenance: where the evidence came from; replace · Building
single source of truth: official record; replace · Building
feedback loop: results used to improve the next run; replace · Building
production-ready: tested for the stated real-world conditions; replace · Building
enterprise-grade: meets the named business requirements; replace · Building
scalable: handles the stated load; replace · Building
at scale: for the stated number of users or requests; replace · Building
optimized: improved by a measured amount; replace · Building
robust: works under the named failures; replace · Building
seamless: say what is actually easy or automatic; replace · Building
end-to-end: from the named start to the named finish; replace · Building
best-in-class: best by the named measure; replace · Building
leverage: use; replace · Business
utilize: use; replace · Business
facilitate: help; replace · Business
enable: let; replace · Business
empower: let; replace · Business
unlock: allow; replace · Business
delve: examine; replace · Business
deep dive: detailed review; replace · Business
landscape: field; replace · Business
ecosystem: connected products and people; replace · Business
solution: name the product or service; replace · Business
use case: job; replace · Business
pain point: problem; replace · Business
value proposition: reason to choose it; replace · Business
north star: main goal; replace · Business
flywheel: self-reinforcing cycle; replace · Business
moat: hard-to-copy advantage; replace · Business
capability uplift: measured improvement; replace · Business
paradigm shift: name what changed; replace · Business
cutting-edge: new as of a stated date; replace · Business
game-changing: changed a named result by a stated amount; replace · Business
transformative: changed a named process or result; replace · Business
revolutionary: new and measurably different; replace · Business
pivotal: important because…; replace · Business
journey: process, change, or trip; replace · Business
tapestry: collection; replace · Business
testament: evidence; replace · Business
furthermore: also; replace · Business
it's worth noting: state the point; replace · Business
in conclusion: state the conclusion; replace · Business
thought leadership: informed point of view; replace · Business
move the needle: improve the named result; replace · Business
low-hanging fruit: easiest useful change; replace · Business
operationalize: put into routine use; replace · Business
truth contract: rules for honest reporting; replace · Our shorthand
evidence spine: way to organize proof; replace · Our shorthand
narrative contract: fixed story order; replace · Our shorthand
source state: whether a source is complete, partial, or unknown; replace · Our shorthand
reading geometry: page layout; replace · Our shorthand
evidence choreography: order in which proof appears; replace · Our shorthand
distance-safe type: text large enough for the room; replace · Our shorthand
machine-readable twin: matching Markdown copy; replace · Our shorthand
agent front door: starting page for AI assistants; replace · Our shorthand

← Brand Centerthis page as markdown /ai →