Assets.
The real files. Never rebuild a mark by eye, never retype a hex from memory.
Files
identity.json
OBIF pack — semantic authority
daniel-shanklin.prim.zip
OBIF pack interchange
wordmark.svg
Primary wordmark — serif name + orange stop
monogram.svg
DS. short-form mark, cream surfaces
monogram-reversed.svg
DS. for wood-800 and darker
tokens.json
All four ramps + the role map, machine-readable
djs-headshot.jpeg
The one approved headshot
exemplar-line.svg
Time-series chart to copy
exemplar-dumbbell.svg
Before/after dumbbell to copy
Copy the system
Every standards page here has matching Markdown, written so someone else can adapt the method: swap the tokens, keep the procedure.
/brand/obif
prim-viewer playing the brand prim
/ai
starting page for AI assistants — crawlable index of everything
/brand.md
this brand center as markdown
/brand/data.md
chart law + form catalog as markdown
/brand/plain-english.md
100 jargon translations + usage rules
/brand/case-studies.md
case-study anatomy + four evidence styles
/brand/presentations.md
presentation formats + fixed story order
/brand/components.md
joinery + UI do/don’t as markdown